Before you jump into Facebook Timeline, check your branding message. Is it tight enough to attract your most profitable and likely buyer? I’ve got good news and bad news. The bad news is: more often than not, our branding message is being ignored. This occurs because a target market has
Keep it in the black while the economy is in the red.
“It was the best of times. It was the worst of times.”, is the compelling opener to A TALE OF TWO CITIES by Charles Dickens. Is the current economy creating the ‘best of times’ for your business or are you experiencing a dramatic downturn? There is no doubt that many
~~~Tired of Speaking for Peanuts! Tip #47~~~
Speak for your full allotment of time. Never shorten your presentation unless requested by your client. Once Joe was speaking at a convention where the speaker before him was to speak for 50 minutes. After only 10 minutes the speaker was finished and left the stage. The client panicked not
Tired of Speaking for Peanuts! Tip #46
When writing your introduction include the correct pronunciation of your name. My introduction begins – Dawn Pici (pronounced PEACHY). The only thing more embarrassing than mispronouncing someone’s name is not being able to read the introduction either because it is hand written and/or you forgot your reading glasses. Help your
Tired of Speaking for Peanuts! Tip #45
Stay on time. NEVER speak longer than your allotted time. Think about it. In a convention that has 5 speakers. If each one goes over just 10 minutes that’s 50 minutes added to the convention. This cuts into time for your audiences’ meals, bathroom / cigarette breaks, adds to their
~~~Tired of Speaking for Peanuts! Tip #44~~~
Write your own introduction. Don’t expect anyone to know what to say about you. Select someone to read it who is expressive, outgoing and comfortable in front of an audience. . Keep it short, make it slightly humorous (if appropriate), use verbiage or information to connect with your audience, and
~~~Tired of Speaking for Peanuts! Tip #43~~~
If something goes wrong with your mic while on stage – NEVER blame the AV engineer or tap the mic. Wait patiently. If you must blame someone – blame yourself. Say “Oops, did I do something wrong?” The AV staff is definitely working to fix the problem. Thank and praise
~~~Tired of Speaking for Peanuts! Tip #41~~~
Your audience wants you, not your PowerPoint. Ever sign up for one of those video courses that consists of only slides and a voice over? SO boring. Never become what you despise. Remember a picture paints a thousand words so use fewer slides and more pictures. If you must use
~~~Tired of Speaking for Peanuts! Tip #40~~~
Where is you money coming from today? 2 years from now? There are six main income streams for speakers – keynoting, training, products, consulting, your own events and virtual sales. To create a business plan record what percentage of your income is currently coming from each of these areas. Then
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