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for: ‘February, 2012’

Sales Lessons from Rick Santorum

        From the series:  What I learned about sales from the presidential campaign. Lesson #2 NOTHING REPLACES PERSONAL CONTACT FOR BUILDING RAPPORT. Regardless of the ultimate outcome, Rick Santorum has proved one thing. You can go from obscurity to notoriety quickly thru one-on-one, personal interaction. Want to observe sales in its purest …

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What I Learned About Sales from Presidential Campaigns: Lesson #1 Smiles Sell

What presidential races taught me about sales. Lesson #1 The winning smile is really the WINNING SMILE. Want to observe sales in its purest form? Want to learn from triumphs and mistakes? Scrutinize the handling of candidates in our presidential elections. For a moment, put aside your political ideologies and think of candidates as the …

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